Case Studies - Exhibition Success! _________________________________________
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More Leads! Better Quality Leads!
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Exhibitions are expensive. There are direct costs, but there is also the opportunity cost of taking your Sales Team off the road.
Leuze electronic wanted a session focusing on 'making Drives and Controls 2012 a success!'
We ran a session, featuring practical tips and advice and plenty of role-playing.
The result? Here's what Leuze's Managing Director, Mark Weymouth says:
“The exhibition sales training certainly helped focus the salesmen on the task and energise them to pull people onto the stand from off the corridor.”
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The team in action with Steve Goodall
“We increased the number of contacts taken from 100 or so [Drives and Controls 2010] to 191 and initial impressions are that the quality of the contacts taken was considerably better, because of having a more focused and considered approach.”
“An important part of a structured approach to an exhibition which helped directly in many ways, but also communicated to the sales team a different approach and hence the importance and investment cost of the exhibition.”
Mark Weymouth
Managing Director
Leuze electronic Limited
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(the team at Total 2013 with Steve Goodall)
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WITTENSTEIN
(the team at Total 2013 with Steve Goodall)
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If you would like to know more about how our customers work with us to maximise their return from their exhibition investment, don't hesitate to either call or email us.
+44 (0) 7515 871 872
steve.goodall@originalinput.co.uk
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© Original Input 2008
Original Input Limited is a company registered in England and Wales with Company Number 7618039. VAT Registration Number: GB 113 4443 52.